SEO: Don't Get
Blacklisted
Search engine optimization (SEO) is an excellent way of ranking
high on search engine results. Though, sometimes webmasters
use unfair means to get to the top. In order to avoid getting
blacklisted from search engines you should avoid the following
black hat SEO methods:
Hidden Text
Hidden text is content that is not visible to visitors but can
still be read by search engines. Most major search
engines recognize hidden text as search spam. To remain on
search engines, do not use hidden text on your website.
Submission Methods
Automated software does not get you good results. This
technique can result in spamming and get your web site removed from
search engines. Most software is not worth using and does not
get you into that many search engines. You are better off
submitting your site to standard search engines once a month.
We highly recommend software that puts the user at the page and
enters in the information for the user to review, make edits, then
complete a hand submission.
Doorway Pages
Doorway pages are created to do well in search engines for a
particular phrase. They are designed for search engines, not
humans. Doorway pages are unethical because they do not serve
a purpose to visitors. Major search engines have been known
to ban websites that use this method of promotion.
Free for all Links
Although FFA pages are often free and do not require a
reciprocal link, most FFA websites are not indexed by search
engines and will not benefit your website at all. These sites
tend to be nothing more than spammed pages and will not attract any
visitors to your website.
Enough with the bad and on with the Good
The best practice in getting better rankings comes down to one
thing, content. Think about every site you browse
yourself. You visit the site for a reason or you go to it
because of it's content. In order to attract visitors you
need to provide them with a motive. The next steps include
formatting your site for search engines and getting your link out
there!
Link building can be very time consuming, especially with a
small budget. The most important item when ranking your site
is how many quality, content related incoming links you have.
Some common methods are link exchanges, directory submissions,
writing articles, and really leaving a link where ever it won't be
considered spam.
Of course, there are other items included in algorithms that are
also important when ranking your site such as content quality, word
density, meta tags, and html validation. No one but the
software engineers themselves know the true algorithms used in each
search engine but webmasters are beginning to learn more and more
as time goes on. Using advanced software, webmasters are able
to compare search results with most important ranking items and try
to replicate their research with their own web sites.
